Three Reasons Why You’re Not Selling To Your Target Market

Generating new business is one of the most important elements to any business, and there will be a lot of time and money invested into putting together a marketing campaign that genuinely works. This can take many attempts and tweaks to get it right, whilst you will need to continuously develop your strategies to suit the ever changing market, there are many reasons why your target market won’t buy from you.

Your brand, products or services are boring…

Although it will be the most interesting to you, this won’t always communicate well to your customers and target markets. It is important to use your marketing campaigns to highlight the benefits and glamourise your product or services as much as possible. Your marketing team should be able to develop a strategy to entice and entertain your target market whilst engaging them into your products or services.

Your product or service is inaccessible…

If your product or service is hard to get hold of, or takes a perceived large amount of effort to acquire, they just won’t bother and will look elsewhere. Elevating the accessibility of your products and services by developing and utilising your online platforms to offer a very simple way of buying your products and services, will definitely allow you to see an increase in sales, interest and engagement from your target market. Also offering multiple ways to purchase is essential, look at your many options closely to attract customers, or analyse your main competitors purchase and payment options to get a better understanding of what you need to be offering.

Lack of awareness…

You may be reaching your target market with the bare minimum, but are you doing the most to gain their attention. Our attention span for engaging with and purchasing products or services is getting lower and lower, we are much more likely to click away than to genuinely engage with your content. Making sure you are using different channels of communication to grab the attention of your target audience is essential for standing out, but be careful, there is a fine line between consistent attraction to your brand and spamming them, try not to make your campaign pushy to the point of irritating people.

Your price point isn’t right…

In the current financial climate, if a customer is directly looking for the type of product or service that you offer, they will shop around to find the best price, or the best discount. Price comparison is becoming more and more accessible for customers to make the right decision based on their budget, and having a price point that is higher than your competitors can be a very clear reason why your target market isn’t buying from you. Make sure you are keeping up with competitor prices constantly, to ensure you are offering your product at the right price for the right value.