Three Questions To Ask During B2B Lead Generation
Lead generation can be difficult, if it was easy every business would have the leads they need to grow and develop their business. However, every business, in every single industry has competitors and the way you can get ahead of them is by expanding your knowledge of your market and how to connect with them better. You can do this by asking the right questions to your prospects, we’re sharing three key questions that you should ask during lead generation.
What Are The Top Challenges Your Business Is Facing?
Prospects won’t have any idea how your products or services can benefit their business when you initially make contact with them. Their priorities are tackling their own challenges, and by finding out what they are looking to improve, enhance or develop in their business, you can fit your products and services into the businesses needs, and provide a solution to the challenges.
What Role Do You Play In The Decision Making In The Business?
Something that is key in lead generation, is making sure that you are talking to the right person. This can be overlooked when you’re keen to connect with a business, but should be one of the most important and first questions you ask when you begin the call. You can waste a lot of time speaking to the wrong person and not delivering your message to the right person in the business. You may be speaking to somebody who is enthusiastic and engaged but unless they are the decision makers or the key players, it is a wasted effort.
What Are Your Long Term Goals That You’re Looking To Achieve?
Knowing and understanding a prospects business goals and their outlook for the future will be key to unlocking how your products and services can provide a solution in their journey to achieving their long term goals. By asking the questions, you can learn a lot about how the business intends to grow and develop, without prematurely offering products and services that will not only overwhelm your prospect but not fit the path the business is on. Asking the right question will help you to fit your services seamlessly into their development.
