The Human Touch Still Works In Sales And Here’s Why
We are fully invested in the digital age, and whether you’re using technology for business or pleasure, it is a rapidly developing era that is well and truly here to stay. With that being said, traditional methods of communication like sending a letter and even making a simple telephone call are less desirable streams of communication, but not necessarily when it comes to sales and marketing.
In fact, after over a decade of technology and digitisation in business and sales, it seems to be having the opposite effect on consumers who are desperate for authenticity and that all important, human touch, amongst automation and digital response. It comes as no surprise that human interaction is at an all time low, as we strive for more convenient ways to shop and communicate in a way that fits into our very busy lifestyles.
The value of human touch should never be underestimated, especially when it comes to being authentic in your marketing and sales campaigns. Unlike a computer, a skilled telemarketer can build a relationship with a prospect, as well as creating a great working relationship and gaining the trust of your customers. Unlike digital platforms which prevent personal interaction and empathy, a telemarketer will be able to talk on a personal basis rather than to a scripted, rigid approach; therefore gaining positive results.
Blending digital marketing with the human touch is the best way to keep the right balance of convenience and authenticity for your customers. Giving your customers human interaction when they need it but still offering convenience with social media support, for example, covers your bases when it comes to the different types of customers you will attract.
Team Telemarketing can help you and your business with combining both crucial elements to your sales campaign, with our wide range of services and our team of expert telemarketers.