The Best Way To Create Genuine Customer Loyalty

No matter how big or small your business gaining customer loyalty is something every business should strive for. It has been proven that repeat customers spend 67% more than new customers, staying loyal to their favourite brands and products even when prices increase. It is up to ten times more expensive to attract new customers, so nurturing your existing ones and honouring their loyalty is essential for growth and development. We’re sharing the best ways to create genuine customer loyalty.

Make Communication Easier & Accessible

Keeping communication alive with your current customers, whilst making this communication accessible on multiple platforms, is essential for keeping your customers happy and loyal. Keep your business, products and services fresh in the minds of your already paying customers by creating a database with all relevant contact information for them so that you can keep in touch in multiple ways and at different stages of your customer relationships. Social media is a great way to keep that brand awareness in the minds of customers on a daily basis, and encouraging your customers to follow you on your social platforms is something that you should prioritise.

Reward The Loyalty Of Your Customers

Rewarding your customers for sticking by your brand and services is a no brainer, and is common place in many businesses practice. Don’t be fooled by thinking that rewarding your customers is a costly venture, because it is likely to be up to 10 times cheaper to retain your customers with loyalty perks than investing in new customer acquisition. You can brainstorm some ideas that will give your returning customers a sense of importance and exclusivity by allowing them to receive perks if they continue to support your business and buy your products. There are so many ways to do this, and of course, will vary from industry to industry, but ultimately achieves the same goal – more loyalty.

Provide Outstanding Customer Service

Customers are more likely to stay loyal to companies that offer the simple things, like great customer service. Something that should be a general must have for any business, is the offer of outstanding customer service. Your customer service team needs to be experienced, knowledgeable and passionate about your business, products and services, making sure that your customer service agents have the right attitude can make or break the chances of loyalty from customers. Invest time and training into the customer service team that you employ to strengthen and develop your current customer relationships, and you will see unrivalled loyalty from them.

Team Telemarketing can help you with offering a professional and personalised customer experiences to your current customer base, as well as strengthening those relationships to inspire continued loyalty to your brand.