Telemarketing Techniques

Is using a telemarketing script a good technique to use when it comes to B2B? Many companies still believe a script is the only way to make sure their sales staff are getting their message out. However, many sales people naturally do better when they have a bit of leeway with the script because it comes across as more genuine to the customer.

For instance, some people simply would not say, “You have a beautiful day” but may say, “You have a wonderful day” both say the same thing, but if the telemarketer is happier with “wonderful” than “beautiful” it will comes across “human” rather than sounding like a script.

So it seems it’s okay to have a general telemarketing script, but when companies become so obsessed with making their sales team say words or phrases that are not natural to them, they could end up turning potential clients off.

Therefore, a telemarketing script can be a useful tool, but it needs to have some leeway with words that do not make much of a difference in the conversation but makes the telemarketer feel more confident – basically a framework of how the call should flow, but not with exact wording. Remember, the more confident your sales staff is with their delivery, the greater return on your investment into selling.