Telemarketing During the Holidays – Why It’s a Good Business Strategy

Telemarketing During the Holidays Can Bring Good Business

Running a telemarketing campaign during the holidays might seem counterintuitive. However, there are many reasons why telemarketing during the holidays can be an excellent idea for business.

Certain industries or customers experience an abundance of time and /or money to spend during the holidays.

This is good news for a telemarketing campaign. Two factors that are significant to the success of a telemarketing campaign are a customer’s time and money.

If your target market or industry has an abundance of either time or money during the holiday season, its a great time for a carefully crafted telemarketing campaign.

4 Not-So-Obvious Reasons Telemarketing During the Holidays Can Yield Great Results

1. Holidays sales are happening everywhere. Have you thought about offering the sale via a telemarketing campaign? Decision-makers know that the first quarter of the next year is tough. They are in their offices at the end of the year wrapping up the books. This is a great time to reach out with a deal that is too good to resist.

2. Some industries are at their peak production at the end of the year and might need more supplies. Contact them before the year is over to see if they need supplies for any back orders they are experiencing and for their Christmas rush. 

3. Many customers and corporate buyers are receiving their Christmas bonuses and businesses are experiencing peak sales. Now is an excellent time to offer your product or service since they have a abundance of funds and income. They may have money in the budget that they need to use up. 

4. Some industries slow down at the end of the year. This means their buyers are in the office and may have more time than usual to have a real conversation with a telemarketer.

Think about what time of year that your target customer or industry has the most time or money to purchase your product or service. Put together some packages or special offers that speak to their needs. The timing of your telemarketing campaign can have a impact on it’s success.

If a telemarketing campaign during the holidays makes sense for your business, we would like to help. Contact us at 08455 700 100 or visit us at https://www.teamtelemarketing.co.uk to see what services make sense for you during this holiday season.