Social Selling: How To Attract B2B Buyers Using Social Media
One of the biggest shifts in the B2B marketplace since the dawn of the digital age, is how and why B2B buyers make their purchasing decisions. Decision makers have become younger and millenials are the most common decision makers for business buying in 2019. In the same breathe, millenials are the most active and most proficient in utilising social media platforms for both business and pleasure. This means, the marketplace for B2B buying has become broader, and there are more ways to attract business with B2B clients.
In this post we will be taking a closer look at how to attract B2B buyers using social media…
Grow Your Network
Your social media status and power will grow when you focus on growing your network. You need to make connections to engage an audience, and utilise those connections to attract further connections, and so on. The name of the game is to follow, engage and attract an audience that would be your ideal target market, and create a platform that is engaging for them, as well as attracting engagement between like minded followers on your posts.
Depending on the nature of your business a good place to start is having multiple platforms, we recommend the big four; LinkedIn, Twitter, Facebook and Instagram. You may find that your engagement is higher on one or another, but in general these four social platforms will help you to grow an audience in your target market and a network.
Be Active And Consistent
There is no point in having a social media platform if you’re not going to use it. Making sure you are posting consistent attractive content is key to engaging your audience and keeping them interested. Monitoring and joining in on trending topics that you can make relevant to your business, product or service is a great way to engage a wider audience, and will show that you are genuinely interested in connecting with like minded people and businesses.
Publish And Share Engaging And Valuable Content
The content you share and publish on your social media platforms should show your expertise in the industry you work in and it should show that you are interested in engaging with a target audience to gain a better understanding of what they want and need from your business, product or services. You should also publish content about what your product or service can help or solve for your audience, as oppose to constantly publishing content about the product or service itself.
When it comes to the content itself, there are many forms of content creation you can use to engage your audience. The most successful content in terms of attracting B2B clients and helping them to form a buying decision are the following:
- White papers
- Case Studies
If you want to engage, attract and influence the buying decisions of your B2B audience, Team Telemarketing can help in a number of ways. Get in touch with our team of experts to find out more.