Social Media Strategy Essentials
Social media strategy is something that all businesses want to crack, especially as social media continues to grow and more consumers become insanely active on their platforms. With that in mind, at Team Telemarketing we offer a team of experts that can tailor your social media marketing and strategy to suit your needs, but today we are spilling some of our strategy secrets, with our social media strategy essentials.
CREATE GOALS TO SOLVE
Creating social media marketing goals to solve holes in your marketing or in your target market response is imperative to great strategy that will lead to success. Understanding what you would like to see from your efforts is important and growing a strategy from that starting point will make it easier to develop your plan.
Thinking that you’re going to get 1 million organic followers on Instagram in six months, is extremely unrealistic. Ensure that you understand the process of just how long it will take to grow your social media channels. Being realistic is important to ensure you don’t set yourself up for failure, there’s a fine line between being determined to smash your goals, hitting numbers and being naive, over confident and unprepared for the constant changing of social media growth and engagement.
Researching your social media audience is another way to prepare and boost the success of your social media strategy. There is essential demographic data for your business that you will need to research on each platform that you are aiming to grow and engage on. Identifying your online demographic can be achieved by researching competitors or similar brands to get a better idea of the response from demographics that you may want to target.
CREATE ENGAGING CONTENT
I mean it’s a no brainer but there are so many ways and angles to creating engaging content. Taking a closer look at your competitors successful campaigns and content on social media is a good place to pluck inspiration from. Having a content schedule that provides consistency is important to social media success, and laying out what will work where and at what times, is something you can develop and research on an ongoing basis.