Small effective marketing strategies to improve your business

Inflation and global supply chain issues are all things that will be of huge concern to businesses across the UK in 2023.

As a result, it is essential for businesses to refine their marketing strategies to find what really works for them in order to avoid the potential adverse effects that could impact their growth and development.

Finding creative solutions and building strong channels of communication with your clients and prospects could be the two variables that help you win business over your competitors this year and for that reason, we are sharing some of the small but effective marketing strategies you can implement to improve your business this year.

Communication is key

Keeping your communication channels open, varied and accessible for customers is essential to ensure that you can keep them in the loop for any supply issues, product launches or promotions you are pushing in 2023.

Social media remains one of your most useful tools in the modern age with so many of us glued to our phones and using our communication channels multiple times a day.

Another great way to keep in touch with your customers is email marketing which has been a thriving channel of communication for many businesses and gives your customers a more intimate and personalised experience.

Outsource your marketing needs

Some businesses don’t have the time or budget to build a team of customer support agents or sales agents which can be a huge hinderance to your marketing progression.

Luckily, there are so many ways you can outsource a wide range of marketing and telemarketing services to work alongside your business and take the stress out of the time and financial investment in building your own in-house marketing team and campaigns.

Reduce costs with a shared set-up

It’s a fact that outsourcing your marketing needs will reduce business costs.

However, if you are new to working with an outsourcing team or have a small team that you already deploy but are unable to meet the demands needed it can be hugely beneficial to build a shared set-up where the outsourcing company works seamlessly with your in-house team in order to complete campaigns and projects to efficiently and professionally.

A shared set-up will reduce the costs of recruiting, hiring and training new team members and allows you to continue to work with your in-house team whilst also deploying a team of dedicated experts to bridge the gap which can be significantly more cost effective than building a bigger team.

Invest in support for your sales team

Ignoring the challenges your business could face this year will be the biggest mistake, so making earlier interventions and investing into the right areas of your business and marketing strategies will be crucial.

Keeping your sales team focused on existing customer’s happiness and gaining a better understanding of how your products and services can improve by gaining feedback to stay ahead of what the consumer is looking for this year.

Investing in outsourcing the daily running of campaigns will free up time for your sales team to focus on the most important aspects in the growth of your business.