Phone Dialers – Good or bad for business

We have all answered the phone at some point and been greeted by a recorded message to tell us we have either qualified for a cheap holiday or to wait for an important message. The first thing I do is put the phone down and I am sure the majority of people do the same thing. On a more serious note I believe that the use of phone dialers in this way puts a black mark on the telemarketing industry as a whole. People in general like to listen to a human voice that they can engage in a dialogue with. This is true even they are only telling you to go away. Dialers only make people ignore the ringing of a phone which in the long run is bad for business. Leave telemarketing to the telemarketers and not the machines with a recorded voice.

 “I’ll be back!”