Mistakes To Avoid When Telemarketing Internationally

Leaning on the international market for further success for your business is a wise investment of your time and money, however, making sure that you do it right is essential. Many brands stumble on their international ventures and it isn’t uncommon to get it wrong every now and again, even some of the most successful businesses in the world don’t get it right all the time. Here at Team Telemarketing, we know a thing or two about international telemarketing, and we are sharing some of the mistakes to avoid making when calling across the world.

FAILING TO SPEAK FLUENTLY

One of the biggest mistakes you can make when internationally telemarketing is not being fluent in the native language of the country you are calling. This can lead to miscommunication and general confusion between you and your customers, meaning that you are unable to build meaningful and genuine relationships with your customers and struggle with retaining their business.

FAILING TO UNDERSTAND THEIR MARKET DEMANDS

There is absolutely no point in investing time and money into a marketing campaign internationally if you do not have a sound understanding of the countries market demands. Making sure you do your research, and in turn, offering a product or service that is genuinely beneficial to your international customers is essential to global success.

FAILING TO RESEARCH YOUR LOCAL COMPETITORS

Research is generally the key to success in any element of marketing, and couldn’t be more important when you move into the international market. Sure many companies have gotten away with launching identical products and services in culturally similar regions, it would be a mistake to assume for a region with different beliefs and value structures. Knowing your national competitors in the countries you intend to target will help you to develop and structure a better fitting product or service for your international customers, that will rival what they already have.

If you’re looking for a team to take on your strive for global domination, look no further than Team Telemarketing. Our multilingual team has experience working throughout EMEA, APAC and the Americas. Delivering calling into more than 40 countries, proving to our clients that centralised, global research ensures continuity of messaging, matched productivity and clear assessment of collated results by country and overall comparison.