Listening to the Customer

In the world of telemarketing, during the course of a sale the customer is often overlooked. While guiding the customer to the sale is fine, you do need to keep in mind that they are dropping you hints as to what they need to secure the sale.

These key terms will come into play when you are trying to negotiate things with them. For example, if the customer claims the product or service is too expensive, suggest a comparable item with fewer features for a lower price. Then you can up sell the product you were suggesting as giving certain additional benefits.Approval of, or consulting with, a business partner, colleague or spouse is a common concern that comes up as well. Generally, people that share responsibility are able to make decisions on their own. What you might want to light- heartedly suggest is they consider other purchases they might have made where that person of influence wasn’t there. This could be for example items at a department store or even in the local supermarket.

Keep in mind that by listening to the concerns of your customer you can begin to guide them better in your telemarketing efforts. While not every contact will result in a sale, you will find that the chances do improve when you use techniques such as these that tap into peoples subconscious motivatons.