Is Your Business Too ‘Niche’ For Telemarketing?
It is a common concern of many new and growing businesses when it comes to investing in the “right” marketing methods for their business, and the uncertainty of a return on investment can be the key to avoiding experimenting with different methods or combining them.
There is always a risk in any business decision you make but there is a greater chance of success if you put the right energy into your efforts. When it comes to telemarketing, there is no wrong or right answer for what will and what won’t work, almost all campaigns will experience trial and error, with moments of mistakes and moments of magic that will help you to develop a campaign that was born for success for your business, no matter the niche.
At Team Telemarketing we consider ourselves in experts in knowing your niche and developing a campaign that fits for your business, here are some of our top tips…
Target your targets
We’ve said it before and we’ll say it again – knowing your target market is the most crucial element to finding success in your marketing efforts. Before you even decide on a marketing method, or working on a telemarketing campaign, it is the upmost importance that you understand your target market perfectly, and carefully research it. When it comes to B2B marketing for instance, looking into the company size, location and turnovers are all factors to consider when nailing your target market.
What data do you require?
Something Team Telemarketing can you help you to develop, is the amount of data you are looking to obtain. How many business prospects will fit into your target market criteria?
When your industry is very niche, difficulties can occur – as data for very small target markets can be harder to source. Although difficult, that does not mean it’s impossible, and there are many ways to achieve obtaining the data you require. Providing you with the highest quality leads whilst making a telemarketing campaign worthwhile is the most important thing for our team.
Can my product/service be too complex?
Complex product/service solutions are difficult to sell, because it is imperative to deliver the right information to the right decision maker at the right time, to even have a shot, however this does not mean that your business is too niche for telemarketing.
Selling over the phone is something that telemarketing does not offer, it offers leads and appointments, understanding that telemarketing offers multiple opportunities to sell and engage customers is crucial.
Luckily thanks to the opportunities that telemarketing opens up for a B2B prospect, the dialler doesn’t need to be able to explain the product/service in huge detail. This process will be carried out by the sales team at the appointment when the lead is fed back into your sales funnel.
Team Telemarketing can offer great marketing solutions to niche businesses, and our telemarketing experts are experienced in working with some of the biggest companies in the UK. We can tailor, design and carry out a telemarketing campaign that will offer high quality leads for even the most complex of business, products and services.