Instagram Lead Generation Tactics & Tools
Instagram is the fastest growing social media platforms of all time and with good reason. Instagram has become a social platform for everyone and for every purpose, including the huge development and investment into creating a platform for businesses with more familiarity and broader audiences than other business networking social platforms. It is now even possible to make a full time income from Instagram, something that is increasing in growth of interest every single day. The days of just using Instagram to keep up with your favourite celebs are over and now Instagram can be incredibly lucrative when it comes to lead generation for your business. In this post we will be exploring the tactics and tools that you can utilise on Instagram to generate more leads for your business with careful strategy and a full understanding of taking advantage of the platform.
Instagram advertising is a popular and obvious way to generate leads for your business on Instagram, but how do you use it effectively? Firstly, it’s important to know that Facebook own Instagram, and now your ads can be spread across both platforms maximising your reach to it’s fullest potential, so we recommend utilising that factor at the very least. Secondly, practice makes perfect when it comes to social media advertising in general, tweaking your ads and having patience to recognise patterns in your analytics are key to your success on the platform and key to further lead generation. Lastly, take the time to analyse your current and desired audience when creating the ads, there is no point of having a product that wouldn’t interest someone over 30 years old, but setting your age metrics to 18 – 65, understand your audience and target them through your advertising metrics.
If you’re fortunate enough to have 10K followers, you will have access to the swipe up feature that is available on Instagram Stories, if you don’t, don’t panic, Instagram Stories is still a very good way to generate more leads. Thanks to the ever changing algorithm that Instagram adopt, it is difficult to get your actual grid photos seen by your audience, however Instagram Stories gives you a better chance to get your product, services and offers seen by your audiences. Using hashtags, location and tags will also enhance your chances of having your stories seen, so understanding and utilising those adaptations is crucial for further lead generation.
One of the main reasons it is so important for businesses to nurture their Instagram platform for their businesses, is because the rate of engagement is much higher than any other social platform. Although the algorithm issues seem off putting, overall, the engagement is staggering and audiences are much more likely to be focused on your content when they see it than they are on any other platform. This factor should be enough to attract you to the platform and take the time, effort and patience to understand and utilise its advantages as much as possible. Instagram really is one of those platforms that gives you exactly what you put into it.
Still unsure how Instagram can be effective for lead generation? Don’t worry, Team Telemarketing can help! We have a team of social media guru’s who specialise in Instagram and other popular platforms. Our team are experts in utilising these platforms to generate more leads, more sales and essentially more profit for your business, find out more about how we can help.