Injecting Warmth Into Your Telemarketing Calls

Telemarketing has always had a negative stigma attached to it, with the phrase “cold calling” being one of the biggest culprits in creating an idea that telemarketing is a cold confrontation of prospects. Whilst the stigma exists, telemarketing has continued to thrive in a market that is ever changing, with new methods and new platforms growing, but there’s a way you can make it easier on yourself in the long run, by adding warmth to your telemarketing calls, so we can move on from the cold calling narrative that has been tied to telemarketing for so long.

SMILE WHEN YOU DIAL

Every single telemarketer has heard the phrase ‘smile when you dial’ and for good reason, it works when it comes to having a positive telemarketing call. It is no myth that you can hear a smile, and although your prospect won’t be able to see your smile, they will certainly be able to hear it and allows your positivity to set the tone for the rest of the call.

You need to maintain a positive mental attitude as a telemarketer and smiling when you dial will not only translate positivity and warmth into your call but help you to maintain that positive attitude if you get knocked back or having a long day.

BUILD RAPPORT

Building rapport is one of the most important arts to master when it comes to working in telemarketing and is certainly the key to adding warmth to your call. People love personalisation, and it continues to be one of the most thriving ways to engage customers and prospects into brands, their products and services. Creating a personal experience for your customer on the end of the phone will make them feel valued and add warmth to your conversation. You can build rapport in so many different ways and the most experienced telemarketing agents will be able to incorporate that rapport into the product or service they trying to push too.

LISTEN

Listening will work wonders in creating a warmer atmosphere in your call with a prospect. Listening will add so much value to your call and help you to understand the needs and wants of your prospect on the other end of the phone. Allowing them to speak and get their point across, or even just listening to them as they elaborate on your rapport building efforts, can help you not only gain a sale but gain a better understanding of your target market going forward, helping you to develop your approach.