How To Get Leads On LinkedIn

LinkedIn has been rapidly increasing in growth for a while now and it seems that if you’re a professional, you’re on LinkedIn. More recently, many businesses have been recommending LinkedIn as an excellent source for leads and referrals – but just how well does it work? We’re exploring the ways that you can get leads on LinkedIn…

VIDEO MARKETING

Video marketing has become a big deal, especially on LinkedIn. Creating a 30 second advert for your business that you can post and pin to your company page will gain a good amount of attention. This is one of the most common and easiest way to generate interest in your business via LinkedIn and if you haven’t got one of these videos – you’re putting yourself out of the competition.

MAKE CONNECTIONS

Something important to understand with LinkedIn, is that you don’t just add your pals. Use this platform to connect with people who are in the same industry as you, connect with people you want to work with, aspire to be like and people you think your business could help. Investing a few minutes a day into adding connections that you can relate to on a professional level and people who would find your business interesting can really pay off.

JOIN GROUPS

LinkedIn has many features but perhaps one of the most useful features is LinkedIn Groups. You can connect with like minded people and businesses in groups that allow you to share information and relevant content. This is a targeted way to share insights, find leads and connect relevantly.

OPTIMISE YOUR PROFILE

Making sure your profile is first and foremost, complete, optimising your profile will help with attracting leads. At the end of the day, you are using LinkedIn to improve and generate leads, so making sure your profile is a reflection of your professionalism and business is imperative. From the profile picture to the biography, you should remain consistently professional in all areas.

LIST POTENTIAL CUSTOMERS

You should begin to target around 100 – 500 potential customers a month, this may seem like a lot, however there are 400 million people on LinkedIn and the search function will be your best friend. With a window of 400 million, you could be targeting tens of thousands of leads through LinkedIn, so it’s important to invest time into researching potential customers.

If you’re not sure how to create a great profile, or need assistance with managing or implementing these practices into your business marketing routine, don’t worry! Team Telemarketing have a team of social media experts on hand to help with all of your LinkedIn needs.