How Telemarketing Can Still Thrive In The Digital Age
Telemarketing has outlived so many different marketing strategies and continues to be a priority for many businesses when it comes to keeping in touch with their customers, retaining those customers and developing relationships with target markets.
The digital age continues to dominate and develop further into the 20’s as technology increases it’s presence in everyday life. Social media has become the hub of communication and businesses work tirelessly to capitalise on the popular platforms to go viral and attract their target market by any means, to beat their wide pool of competitors.
Whilst social media is the obvious focus for so many businesses, why does telemarketing continue to thrive and be used by so many huge businesses that are household names? Team Telemarketing is looking at the reasons why.
COST EFFECTIVE COMMUNICATION
One of the reasons telemarketing is still thriving is because you can have direct communication with your customers and target markets without spending millions to put yourself out there to be seen. Social media is so heavily saturated with tweets, for example, have a life span of under 60 seconds, unless it is engaged with during those first seconds. Telemarketing is an affordable way to have direct contact with your customer.
THE HUMAN TOUCH
One of the most important benefits of telemarketing that can’t be replaced is the human touch. This is one of the main reasons why large companies still use telemarketing to create build awareness and communicate with their customers, because that personalised experience can make such a difference. There’s nothing worse than robotic customer service, that doesn’t feel like you’ve been looked after, with telemarketing you can build rapport and create personal connections to your brand and business that can only achieved through telemarketing.
STRENGTHENING LEAD QUALITY
Generating leads and strengthening lead quality is the greatest advantage of telemarketing for every business, big or small. Telemarketing has been proven time and time again to be the most efficient way to strengthen lead quality and convert B2B customers.
If your business is looking to benefit from the many affordable and high quality benefits of using telemarketing services to broaden your business horizons, Team Telemarketing is here to help, check out our website to find all the services we offer.