Having Success with Cold Calls

There is no doubt that in business to business telemarketing the cold call is often the most daunting task for the novice telemarketer. But if you keep a few basic items in mind, you are going to have more success than those who just dive in head first.Early mornings tend to work best for most businesses and you should keep that in mind. Morning calls to businesses tend to have a higher success rate than calls made in the early afternoon. This of course increases more if you have researched the market and found relevant businesses to approach.

Along with this, you want to ensure that most of the initial contact you have with other companies is done in a simple manner. Getting too in depth and giving technical benefits straight form the off can alienate the person on the other side of the phone. Give them the basics and work to a more in depth conversation if they want the additional details.

By doing all this, you should find that you are able to successfully close more deals and appointments, and so improve the stats you have that measure your telemarketing approach. Remember, there are plenty of future clients out there if you can learn how to hone your opening techniques and approach prospects in the right manner.