Good Practices to Follow for Effective Telemarketing

For any organisation to flourish and become successful in selling their products or services within a short span of time, the sales and marketing function play a major role. The sales team uses a number of marketing techniques to take the important information and salient features regarding the products or services to their clients. One such technique that has been used is telemarketing. Most people are of the assumption that telemarketing involves opening the yellow pages and getting the contact numbers of the business enterprises that might be potential users for the product or service. But an experienced telemarketing professional will completely disagree with this perception. There are certain techniques and practices that need to be followed by a telemarketer that will help in spreading the message about the product or service in a positive manner. The most important technique that needs to be cultivated first is getting prepared for making the call.

The preparation phase involves a lot of planning and organization from the telemarketing executive’s side. The telemarketing executive should have done a thorough analysis of the business enterprise to which they are planning to sell their product or service. This helps them to explain their own product in a much more efficient manner and talk in the language of the client business customer. After getting the necessary information regarding the business customer, it should be organized in a proper form. It can be in the form a database or it could be in the form of a plain excel sheet. Once the data is ready, the next important technique to cultivate is the preparation of the script. The telemarketing executive has to rehearse the script a couple of times before actually calling the business client. The script should ideally consist of a list of questions that has to be posed to the customer and also salient features of the product and the benefits provided by the product. The next important attribute to be developed in telemarketing is active listening. This will help the telemarketer to build a good rapport with the business client.