Generating More Business Leads…
Everybody is trying to generate more leads and more sales now we are on the other side of the pandemic, so it is important to know where to focus your efforts, especially when it comes to marketing and telemarketing. We are sharing some of our top tips for generating leads post pandemic.
Say No To Scripting
The human touch is more important ever, since the world has been so depraved from it in the last eighteen months, and when you use rigorous scripting in your telemarketing campaigns, the element of the all important human touch can be lost. There’s a difference between scripting and structure, we do recommend keeping strict structure to your calls, but allowing your agents to communicate freely and let the call flow within reason.
Keep The Conversation Light
Avoid using big ‘techie’ industry terms and break it down into easy to digest information for everybody. Using inside industry terminology can be overwhelming for your client especially if they’re busy and not fully engaging in the conversation to begin with, keep it short, sweet and easy to understand.
Focus On Your Objectives
Focusing on your objectives will help you to generate leads easier and more efficiently, straying away from your objectives will have you communicating with the wrong people and ultimately wasting your own time and money, which are both a huge investment right now for any business. Getting high quality meetings and clients takes time and effort, you will find that investing in the right objectives and keeping that focus on track is a worthy endeavour when converting leads.
Make The Right Connections
As touched on above, making sure you are communicating with the right people is essential for generating long lasting and credible leads that you can build a working relationship with. Making sure you have a solid understanding of your target market and how to approach them well will be the difference between generating leads and losing business.
Team Telemarketing are experts in developing B2B leads for businesses all over the UK and beyond, if you are looking for a team to take your telemarketing campaigns to the next level and generate high quality leads, look no further and get in touch today to find out more about what we can offer your business.