Four ways to up your social media game for business

Social media is a force to be reckoned with in every aspect of life and culture, but never more so has it been so effective for business. Having an excellent grasp of your social media platforms can be the difference between a small and huge profit. Engagement, presence and networking are all key elements to a successful business relationship with social media, so how can you break the internet with your business? Here are our four ways to up your social media game for your business.

SCHEDULE

Scheduling on social media is an absolute lifesaver for a one-man band business and social media managers alike. Forget posting as and when now you can schedule your posts so that they appear in the feeds of your following without having to sit and wait for the perfect timing. HootSuite, Twuffer and Buffer are all excellent social media management tools that can schedule multiple amounts of posts at the same time whilst monitoring your engagement and statistics.

EDUCATE YOURSELF 

Making sure you are well educated on each platform you are using is essential for social media success. There is so much easy to get hold of content on the internet that will teach you everything you need to know about each social media platform and how to utilise them in your best interests. There is no escaping the success and increase in sales that social media can provide your business with, so staying in the know with all the latest social media tools, updates and trends are essential.

GET CREATIVE

Infographics and video content are becoming extremely popular ways to market on social media and it isn’t hard to get involved. Using graphics and visuals are a great way to get your brand out there as visuals are easier to share and more pleasing to the eye. Getting your message across quickly is easier than ever with the ability to create 30-second video stories on Instagram and Snapchat.

USE SOCIAL MEDIA ADS

Ads on social media are an excellent way to get your brand noticed and if you have room for them in your marketing budget you should utilise them. Understanding them and learning about how to utilise them best for your brand is key to whether your social media ad campaigns will be successful or not, so be sure to do some research before you start spending cash on them.