Four Platforms To Include In Your B2B Lead Generation Plans
B2B lead generation is a very complex and multifunctional operation that can make or break a business – when it’s done right it will create unlimited growth, when it’s done wrong you will see loss of investment and can lead to eventual collapse. Luckily, we live in a modern world that offers a multitude of opportunities to succeed, grow and develop as a business, if you again, apply the right opportunities to the right areas. Here are four platforms to include in your B2B lead generation plans.
One of the most effective B2B lead generation tools you can get to grips with is email marketing. Your database will be full of people who have already taken an interest in your business, product and services, so becomes a very targeted platform with the potential to offer huge growth.
- Delivering targeted & personalised content
- Improves brand credibility
- Improves brand recognition
- Increases & drives sales
- Strengthening & nurturing customer relationships
- Quick & cost effective marketing
- Track results with easy to understand metrics
- Healthily boosts website traffic
SOCIAL MEDIA MARKETING
Social media marketing has unrivalled and unlimited reach compared to other platforms, which is why the social media marketing industry is so heavily invested in. However, making sure you are targeting and reaching the right audience is essential in such a broad market that you will find you need to really understand how to achieve this. Social media offers numerous opportunities to generate B2B leads but also offers a plethora of other business benefits that will offer growth and business development beyond B2B leads. From increasing brand awareness and improving SEO to reaching customers outside of your target and easy to use, cost effective advertising.
Events marketing is one of the most overlooked B2B sales platforms in the world, that when utilised well can generate some of the highest rates of B2B leads. Not only are trade shows, conferences and industry events absolutely great for learning and networking with your peers, but is the prime opportunity to connect with your target market. Event marketing gives you the opportunity to truly showcase your strengths to your prospects, whilst adding value to what you have to offer them.
Telemarketing has been and remains one of the most popular platforms for connecting with B2B customers and generating B2B leads for the longest time. However, we are not talking about the hit and hope telemarketing where you call the coldest of leads, we are talking about targeted and focused telemarketing from a database that has been structured and developed to benefit your business. Team Telemarketing believe in high quality marketing, and when it comes to telemarketing working to an organised and targeted campaign will turnover much more success than dialling number after number on a whim. Investing in development of a database that is well built and industry targeted, is worth every penny, with much bigger conversion rates.