Five Ways To Polish Your Sales Pitch

Sales is an ever developing industry that with it’s ever changing nature, requires adaptable people to take on and innovate the sales for your business. Your sales pitch is one of, or maybe the most important element of the consumer cycle, enabling you to lock in that customer and their business. Something that is no secret in sales, is that your pitch won’t work every time or on everyone, so it’s important to continuously polish your pitch. Team Telemarketing have some excellent tips for polishing your pitch to optimise your sales success…

WORK ON BUILDING RAPPORT

There is nothing more off putting as a customer than to feel like just another sale for a business. Working on your efforts and abilities to build rapport with potential customers is an imperative element of your sales pitching. Building rapport with your customers allows you to break the ice, build a better relationship and gain a better understanding of the person you are selling your products to, to offer them the best service.

RESEARCH YOUR CURRENT AND PAST SALES ANALYTICS

Looking back on what has worked for the sales department and what hasn’t is crucial to adapting your pitch and finding the holes that need covering in your previous and current sales efforts. You can utilise your analytics to understand who is buying your products, why they are buying your products and the demographics that you need to be targeting better. Analysing sales analytics will enable you to build a stronger sales pitch and save a lot of wasted effort in the long run.

STOP TALKING AND START LISTENING

This ties in with building rapport, but it is important to know when to stop talking and start listening. Understanding your individual customers wants and needs will work all in your favour when it comes to actually selling them your product or service.

PRIORITISE DECISION MAKERS

Something that needs to be addressed is the amount of time sales teams spend wasted on trying to sell to people who are not the decision makers when it comes to purchasing a product or service from your business. One of the most important ways you can polish your pitch is by confirming that you are speaking with the decision maker in the most immediate instance that you can in your sales pitch.

ALWAYS USE A CALL TO ACTION

Are you using calls to action in every single one of your pitches? If not, why not? One fantastic way to polish your pitch is to use a call to action in every single sales pitch, and this is something you can adapt as you experience using them in pitches with customers. By assuming the sale or the potential of a sale with this point, will only encouraging positive response from your prospect.