Email Marketing Mistakes You Need To Stop Making
Email marketing is a method of marketing that every business should utilise. Email marketing has the potential to have a massive impact on your business, your traffic and your profit margins, if you take the time to understand how to use it. It seems like a simple process to create content via email, press send and the sales will in come in, right? However email marketing is a complex process and understanding what works for your business and your customers will take time and experience. In this post we are exploring the email marketing mistakes you need to stop making.
NO CALL TO ACTION
One of the most popular mistakes that is made in email marketing campaigns is not offering your readers a call to action. Creating a call to action will give your readers something to do with the information you have provided them. Making your email newsletter interactive for your reader is essential for making an impact and giving direction further to your original content. With every newsletter and email you should have a direction you want your readers to go in and supplying them with a call to action will help you to achieve that.
NOT LOOKING AT ANALYTICS AND ADAPTING TO YOUR AUDIENCE
Churning out content and wondering why you’re not doing as well as you though you could with email marketing? Have you being paying attention to the behaviours of your reader? Another common mistake is failing to analyse your analytics and recognising what your readers are responding well to. Keeping track of what is working and what isn’t in your email marketing efforts can make a huge difference to your campaigns.
SUBSCRIBER CLEAN UPS
A huge mistake people make is not cleaning up subscriber lists regularly. The size of your email list doesn’t matter compared to targeting people whom are truly interested in your products and services. Focusing on engaged, interested and active subscribers is much more important and will give you more focused analytics that in turn, will help you develop email marketing strategies to suit those who are genuinely interested.
STOP SENDING IMAGE ONLY
Did you know that only 33% of email users have image settings set as default on browser? A common mistake is creating image only email marketing campaigns. It is good to have a mix of imagery and written content, keeping it punchy but be diverse in your formatting, making sure your key information is in text.