Do You Need To Be Pushy In Sales?
There is a common perception when it comes to telemarketing and sales, something that doesn’t automatically equal sales. Being pushy in sales is usually reflective of the pressure or demand to get a product or services sold, however the idea that being pushy is completely necessary to get results, has seem to gain weight over the last decade.
So do you need to be pushy in sales? Team Telemarketing takes a closer look.
In reality, there is a number of skills and attributes required to be a telemarketer or a sales person in general. It definitely takes more than reading a script and having knowledge on a product. Making sure you get the right balance of skills, sales training and knowledge on the product is crucial for seamless sales and will help to not only make your job easier, but you will see success in sales.
So, what key attributes build a great sales person?
- Genuine passion for the industry, product and services your business provides customers.
- Focus on hitting targets
- A level of empathy that allows you to show compassion and understanding with prospective customers.
- Thick skin and the ability to overturn objections seamlessly
- Good momentum to ensure the quality of calls are maintained throughout.
If you ask prospective customers how they would like to be treated on the phone, most will tell you that they don’t react well to being ‘sold to’ – in a world of multitudes of markets and industries, it simply isn’t enough to just sell a product to a customer, you need a unique approach that makes the customer feel like they’re getting something more than just a product.
We understand the pressure of making sales for your business and although there is an element of confidence needed to close a sale, there is an essence of being obnoxious when selling as a pushy persona. It is important to build customer interest and loyalty so holding back from selling to anybody that will have you, there is more longevity to a customer relationship when a customer’s thoughts, feedback and interests is considered in the sale you want to make. It is important to treat prospects equally and it is important to engage an audience and a target market that has genuine use and interest in your product.
Team Telemarketing operate in a way that benefits business and customers. Our team are experts in their field, and whilst making sales is a priority we focus on creating a good brand reputation and a customer base that is likely to repurchase and show loyalty to your brand, through care and focus in our sales process.