Creating a Social Media Strategy for Your Business
Social Media used to be purely social – Fun posts and photos between friends and family. Today it is also a place where businesses communicate with their customers and promote their latest products and services.
If your business doesn’t have a social media strategy it is losing out on excellent opportunities to build and maintain a loyal customer base as well as grow and thrive. There is a lot of competition and ‘noise’ on social media – In order to be competitive you need to be “seen at the dance, the social media dance that is. All the cool kids are there.
Social media has become a complex world. Investing in a social media strategy can definitely payoff big with more potential customers, creating and retaining loyalty with existing customers and increase your sales and the growth of our company.
Benefits of Social Media Marketing
Increase Traffic to Your Website with a Blog
Many businesses have a blog where they post information that their customers might find interesting. They then make posts on their social media profiles that link straight to their blog post. This type of marketing brings people to your website and can increase sales.
Provide Excellent Customer Service
Social media can be a customer service dream. The ability for your company to immediately respond to customer service questions and issues makes customers very happy and draws positive attention to any company who provide excellent customer service.
Build and Increase Brand Awareness and Presence
Social media marketing can introduce your brand to new people everyday. Everyday! With a social media strategy, your Facebook, Twitter, Google+, LinkedIn, and other social media accounts bring attention to your brand and build and engage a community of your potential and current customers.
To create and execute a social media strategy takes time and attention to detail.
If you don’t have a person on your staff who is an expert in social media – Who is up-to-date with the latest social media happenings such as the new Facebook and Instagram algorithms, and has time to create and implement a social media strategy, it is worth the investment to hire someone or outsource your social media strategy to a marketing agency.
Many people ‘think’ that they can ‘have a go’ at social media marketing with no real experience. Unfortunately this can be ineffective at best and damaging to the company at worst. An unintended offensive comment can literally tarnish the reputation of the company in an instant, and once it’s out there it’s out there – You can’t take it back! So please be very careful who you choose to handle your company’s social media.
In the business world of today, social media is an increasingly essential part of any marketing plan, promotion or customer contact exercise.
Team Telemarketing can run your social media channels for you, giving your company or organisation a complete hands-free but professional presence. Contact our Social Media Team now to discuss how our specialist can help your company market itself and services with social channels and read more HERE »
