Call Centre Music on hold.
Does your call centre or telemarketing agency play music for people who are waiting on hold? Research shows that people are more likely to stay on the line if music is played. Around about 50% of people who would stay on the line said they would like to listen to chilled out relaxing music with 43% preferring to listen to some more upbeat.
This still does not deter from the fact that the other 50% would rather not stay on the line or would prefer to have their calls dealt with.
The key point here is all places of business have busy periods and it is just not possible to be able to answer every call straight away. The overall impression is music works. Carry on spinning the tracks!
I think most of us agree that Music On Hold is better than no Music On Hold. Tastes vary tremendously and that is why Music On Hold tries to walk that fine line where it appeals to as many people as possible. A seventy five year old lady may not like at a all some contemporary up beat number as much as some eighteen year old school girl will not appreciate that old Music On Hold classic – The Four Seasons. There are limits and some poor caller left hanging around listening to inappropriate music is a lot to ask of anyone.
Where I work we license MOH with no recurring fees or ties to PRS/MSPS/BMI etc. We currently have six CD compilations with varying styles – http://www.whitebeetle.com/music-on-hold-cds-c-67.html