Basic B2B Telemarketing Etiquette

When you are making a business to business telemarketing call, there is a basic etiquette that should be maintained. These steps will help you to improve sales and you might even have a chance to reach a person that others have unsuccessfully been able to contact.

To begin this process, you need to ensure you have the name of the person spoken correctly. While some names can be difficult, you will want to ensure that if you do make a mistake you apologize. Along with that, if your company uses an autodialler and there is a delay, make sure you let them know that you appreciate them waiting on the line.

During this process, you should speak at a normal and comfortable pace that appears conversational. Don’t read from a script or rush through a presentation. Present yourself as a friend with a smile on your face and this will be reflected in your voice.

Make sure you keep your tone friendly and don’t ever become abusive in cases where bad manners appear on the other end of the line. You should never terminate the call without telling them goodbye in a professional manner either. There is nothing that says you must listen to the abuse, but you should remain respectful and this will have a positive reflection on both you and your company.