B2B telemarketing trends for 2022

B2B telemarketing is constantly developing and changing, especially over the last two years since the pandemic hit we have never seen more of a shift in the way we work, the way we deliver our business, products and services to people and how we communicate with our customers and clients, although we look to be on the other side of the pandemic at this stage, there are processes that will follow into 2022 that should have already become a part of your new normal in the way your business works, we’re sharing some of the telemarketing trends we expect to see land in 2022.
Going digital
Over the last two years most businesses have moved their business online or become more active in their approach to online and digital communication, which is something that will continue to be a priority for many businesses in 2022.
Making initial digital interaction with your target audience should be the first step in your sales process post pandemic, and will help you in your follow up telemarketing strategies too.
The great part of this, is digital business practice has been slow becoming the go to for many successful businesses all over the world, so finding what works for your business will be easier than you think and many industries use similar programmes and digital platforms to their competitors meaning you will be able to emulate the success others have had with their digital practices if you’re not sure where to start.
Automation tools for augmentation
In 2022, we expect to see many businesses using automation tools to augment their agents instead of replacing them or decreasing the amount your business use.
Your telemarketing team will be able to leverage AI to make internal processes a million times easier than they were before and streamline them efficiently, which ultimately removes the burden repeat actions your agents face daily, giving them the freedom and efficiency to focus their energy on the more complex parts of their job over their working day.
Automation is a blessing to the everyday working telemarketing agent, but also cuts costs for your business and delivers consistency, efficiency, and scalability to the way you handle all of your business processes.
Customer analytics
There is a hidden gem to be found in customer analytics, especially when compassion and empathy has never been more important in the way we deliver our services and products to our customer during and after the pandemic.
Knowing your customer inside out will give you the upper hand in securing their business, it’s not rocket science, the better your knowledge, the better your communication is going to be when you make it with your prospects and using customer analytics should be a part of every telemarketing agents process when they work on campaigns.
An increased use of analytics give you better insights to the people you are speaking to and allows you to build a personalised and unique service to them to better your chances of securing their business.
Team Telemarketing can help you connect with your target audience in a number of ways to ultimately win you more business and evolve your company in the long run, our experienced and friendly telemarketing agents are passionate about making the first impression of your business the best possible, with our team using a number of strategies to communicate effectively with the customers you want to attract.