B2B Marketing Trends Predicted For 2020
Having a good understanding of developing marketing trends can help your business get one step ahead in the new year. Marketing trends are ever changing, and ensuring you are in the know is essential to success, and sets you up for a productive year ahead. So, what are the B2B marketing trends predicted for 2020?
Email marketing continues to thrive…
Email is still expected to be the leading method for B2B marketing, and continues to be a popular tactic even over five years of it’s real rise as a crucial element to the infrastructure of a business marketing plan.
Email marketing has always seen one of the highest ROI’s out of all marketing methods available, and it is because of this that many businesses put a lot of effort into their email marketing campaigns. Email is known to build trust and aims to provide vital information which creates conversion of sales.
Social media marketing but with the right platform…
Social media marketing is another popular B2B marketing method that will continue to thrive, but with a more thorough outlook. Social media marketing across platforms rather aimlessly, still impacts business awareness more than not putting any focus on it at all. However, if you are looking for better results with a more focused insight to your target market, it is important to gain an understanding of which social media platforms serve your business and your customers engagement the most. Re-targeting is essential in 2020, and designing a social media plan that benefits both existing customers and prospective.
Audio and visual content marketing is essential for lead generation…
Content marketing is essential for B2B marketers, but understanding what kind of content is most engaging and impressionable on the target audience of your business. Statistically, 70% of buyers and researchers watch video content or listen to audio before making a commitment to purchasing a product or service.
Visual and audio content will reign miles ahead when it comes to engagement, however, don’t forget about written content where 1000 words is the key to engagement when it comes to written content creation for B2B marketers. White papers and more in depth information and expertise is desirable in 2020 as the quest for well informed knowledge prevails.
Personalised communication will keep customers gripped…
Personalising customer experience has been a trending marketing topic for a few years now, and in 2020 it will be easier than ever to personalise your communication with customers and your target audience in general.
B2B buyers will be offered many options of product and services that they have to choose from when making purchase decisions, so it’s more important than ever to give your business the competitive edge. Personalisation will help your company stand out as a useful and valuable asset to your customers. As such, your entire B2B marketing strategy in 2020 should be based around this. If you are concerned about how long it will take for your team to craft personalised messages and content for your audience, don’t worry. There are a number of readily-available technologies that can help you create personalisation at scale, such as marketing automation programs.
