5 Marketing Strategies That Will Take Off In 2019

We are finally getting stuck into 2019, and with a new year comes new marketing trends and strategies. Successful marketing campaigns are usually dependant on hitting the right method in accordance to popularity and having a team of experts like Team Telemarketing, to implicate them into your business marketing plan. So, what can you expect to trend when it comes to marketing strategies in 2019? Team Telemarketing are looking at some of the likely contenders.

VIDEO MARKETING

One of the fastest growing marketing strategies right now is video marketing. As High Definition and fast speed connections have become more common than ever, video marketing has finally found it’s time to shine. Did you know, that according to studies, 64% of users, are more likely to purchase a product or service after watching a targeted video? This statistic is HUGE, and proof that there is real relevance in video marketing that your business could be tapping into.

CONTENT MARKETING

Content marketing is so diverse and a method that is a realistic marketing strategy to every business on the planet, this is the main reason it will continue to thrive in 2019. It is worth investing and developing a strategy that works well for your business, something that Team Telemarketing can help with, once you have the key to content marketing, you have a method that is set to become a timeless asset to businesses and their communication with their customers.

PERSONALISATION

Personalisation has struggled to take off in the past, simply because it hasn’t been of high quality and technology hadn’t advanced enough to provide this at a rate that would be of value to a business overall. Times are changing, and personalisation is set to become a hot strategy in 2019.

CHAT BOTS

A rising star for 2019 and something that will become more popular as the year progresses is chat bots. Chat Bots are commonly under the branch of AI (artificial intelligence) and with the growing intelligence and development of AI, Chat Bots are becoming a huge marketing trend. Chat bots become smarter over time, collecting information about their target audience and figuring out exactly what people want or need to hear. No matter what your customer wants, a chat bot will develop it’s intelligence and skills to tailor each and every customers individual wants and needs. This is one of the biggest developments to connect technology and marketing in a very long time, and we’re very excited to see what will happen as this particular marketing method develops.

AUTOMATION

Automation is on the rise, and it is simply because businesses want to do things in half the time. The old saying goes ‘time is money’ and automation provides an area of marketing strategy that eliminates one of the most common hindrances of traditional marketing techniques. Email marketing is one automated marketing strategy that is already holding it’s weight as a crucial marketing method all businesses should use, but other marketing strategies that include automation of some kind are on the rise too. Personalisation also ties in with automation, personalisation hasn’t taken off because the method could take a long time to actually put in place versus the rewards that a business will reap from it. Personalisation has been developed into automation to provide businesses with the ability to use the method at a fraction of the time. Automation will continue to develop in all areas of marketing, so watch this space!