Telemarketing is a huge element in the success of many businesses, so getting your telemarketing strategy right could be imperative for the growth of your business. Generating leads via telephone can be a huge drain on human, financial and physical resources for companies who decide to use in house telemarketing methods. By outsourcing your telemarketing team you can benefit from a team of experienced agents that have the sole purpose of generating leads for your business. Today we are talking about why you should be outsourcing your telemarketing needs.
When you take the jump into telemarketing you may think the best option is to give an inexperienced employee the task to save yourself some money. This can add pressure and stress to the individuals working day, especially if you’re asking of them to do this in addition to the job they are already hired to do. Cold calling can be demoralising and a knock on confidence for inexperienced telemarketers and this will inevitably transpire into the calls. Outsourcing your telemarketing provides you with a team of professionals who are experienced and receiving the correct training to generate leads.
Running your telemarketing in house can distract from all the other things going on in the office. Your inexperienced telemarketers may feel self conscious or embarrassed with an office audience, which will reflect in their calls. Outsourcing your telemarketing team allows you to relieve your office from unnecessary noise pollution that could be distracting for colleagues. It also means your outsourced team will have their sole focus on generating leads and optimise your telemarketing strategies for full effectiveness.
If you’re unsure of how and where to get the data you need to generate leads, a good telemarketing company will have a wealth of knowledge and options available to assist you. An outsourced telemarketing team will have strategically selected data to use for your specific product or services, which will save you precious time and money.
Your telemarketing needs may run over and out of your typical 9-5 office shift. Would your employees be flexible enough to change their hours AND like it? Due to the commonality of the 9-5, most decision makers are at work during this time and endlessly calling home voicemails is not effective for generating leads. Most telemarketing teams work on shift rotations that can start at 7am – 3pm to 12pm – 9pm. Outsourcing your telemarketing team allows your leads to be contacted at your target markets peak times of response.
You may think that you’re saving a pretty penny by using your own in house resources to run your telemarketing. This is a total myth, and in the long run you will find yourself investing more and more money into your in house team. Costs to consider include equipment, diallers, data, software, systems to ensure you are correctly regulated in terms of GDPR etc, training for telemarketing staff, scripts and the incentive to staff for working unsociable hours.
Team Telemarketing are available to take your business to the next level in terms of telemarketing success. We have a dedicated team of staff with a wealth of experience and knowledge in the sector, with a passion for telemarketing and a passion for strategising your best telemarketing options. Contact us for a quick quote today and join many other brands who have worked with us on their telemarketing needs, including a host of household names like BT and Jaguar.
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