Can you relate?
How many random emails do you receive each day? How many times do you find yourself trying to unsubscribe from a mailing list you can never ever remember signing up for?
Do you have those moments, frustrated from sifting through so many emails that you just pick up the phone and call the person who gives you the answer in a fraction of the time you spent hunting for it in your inbox?
Despite caller ID and software applications like ‘true caller’ that tell the person it’s a sales call before they pick up, telephone is still one of the most impactful ways to get a message across.
People are bombarded with text constantly and if you pop up in their email inbox as a new sender there’s a very high chance your email will get ignored. The Millennial’s, addicted to text and email as they are, are still better approached using a short brief conversation over the phone then sending an email they will surely ignore.
Baby Boomers prefer to reassurance of a real person to talk to, and older people love to chat once you’ve gained their trust. It’s important to be genuine, transparent and adhere to the strict morale and ethical guidelines laid out for telephone marketing. If you do this, and you focus on making genuine connections, you’re golden!
The best thing about using a phone to connect with your prospects is that it allows for a two way engaging conversation so that both individuals can have their voices heard. This feels like less ‘salesy’ and it can give you great insight into whether your sales pitch is working and what can be tweaked. The ability to sense and direct the call because of the energy you are receiving over the receiver is very crucial in closing deals.
Overall saying “No” to a well-seasoned salesperson over the phone is so much harder than simply ignoring an email or text message.
The telephone really is still one of the best ways to reach your prospects.
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