Telemarketing News To Keep YOU informed!
When taking to a decision maker you have to realize that you only have 30 seconds (If that) to make an impression. You should first impress on them that the product or service you are offering is something of value or something that will benefit them greatly. If they already have the same service or product show the benefits of yours versus what they are using.
Make sure you have sound background knowledge and use terminology that makes you sound knowledgeable. The point of this is that if you yourself believe in what you are promoting it comes through in the conversation.
The last point to remember is that you are not trying to get something for nothing. Convince the decision maker of this and you are home dry.