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Mascots and Marketing

Churchill

When it comes to marketing mascots seem to be the flavour of the decade. The most popular marketing mascots at the moment being the insurance dog “Churchill” and compare the markets campaign – “compare” the meerkat featuring “Alexandra” the meerkat. The genius of these adverts cannot be underestimated and will no doubt make the companies involved a small fortune. It has to be said that in the case of one particular advert, having a puppet, playing a puppet, bashing another puppet asking about “cheap car insurance” has to be worth some kind of award and will definitely stick in the mind.

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