Telemarketing is good for business!
October 26, 2009
Everyone you speak to will have a different view of telemarketing and telemarkets. To some people it may be a nuisance but to others it could have benefited their lives in more ways than one. What we have to remember is telemarketers are offering a service or product. Overall what they are offering could be of use to you and in some circumstances save you money and time. Remember they are doing the job for a reason and are not calling just to wind you up personally.
Telemarketing is a serious job that can be very good for company’s running campaigns in this way.
Call centres told how to combat the Man-in-the-Phone
October 19, 2009
Banks are now being targeted by the next in a long line of fraudsters. The latest scam is being called ‘Man-in-The-Phone’.
In a typical call the fraudster poses as a call centre agent to tell the ‘victim’ that their account may be at risk and they should hold to confirm details. Most people should know by now that confirming details over the phone to an unknown source is a big no-no!
The fraudster then calls the real bank and connects the victim with his own phone muted. He listens as the victim tells the real bank their authentication details then quickly closes the conference line and tells the victim that the issue has been resolved.
Call centre agents should be trained to listen more closely and ask who originated the call. Attacks may be thwarted or losses minimised if agents ask simple (but random instead of static) security questions at various points in the conversation when confirming personal credentials. Fraudsters are less likely to trick customers into sharing answers to several security questions.
CALL CENTRE STAFF ARE BRAINER THAN YOU THINK!
October 16, 2009
According to research, and popular belief, call centre staff are more intelligent than most people think. In fact, most call centre staff are intelligent and highly educated individuals.
It has been found that 25% of call centre workers are educated to undergraduate level or above. Once viewed as a stop-gap job, most workers now see themselves working in the call centre long term! Just under 40% that were interviewed stated that call centre work offers clear career paths and would even recommend the industry to a friend.
A third of the people questioned stated that the most enjoyable part of the role is interacting with customers and clients, and flexible working hours which leads to a good balance in their personal life.
Rude Telemarketers – Bad for business
October 15, 2009
We have all had calls either at home or at work from telemarketing agencies. I came across an article the other day that started with something like this. “I encountered one of the most rude high pressure salesmen in my life yesterday. I felt like a loan shark had a hold of me and I hadn’t even borrowed a penny”
Telemarketing can be a hard job at times. The industry does not need badly trained people giving telemarketing a bad name to all of us.
Should smaller firms use telemarketing?
October 14, 2009
There is a debate whether smaller firms can benefit from telemarketing campaigns. The small to medium size enterprise can easily spend too much time doing the ‘job’ whilst not paying enough attention to the marketing of the business. This is all right when you have steady contracts but in business you always have to look at the big picture. This is where telemarketing campaigns come in. These campaigns can be a very economical way of ‘getting your company noticed’ and you have full control of the amount you spend as most good telemarketing agencies tell you up front exactly how much the cost will be.