Telemarketing growth – A good thing?
September 8, 2009
This day and age telemarketing is a growth industry with telemarketing services ranging from banking and the financial sector right through to products and services. Telemarketing can be a double edged sword though. When done correctly it offers the best way to get through straight to the customer but can also be a thorn in the side for the consumer when they get inundated with calls from particularly persistent telemarketing agencies.
The best agencies employ highly trained professional staff with a good knowledge of the products and services they are promoting. They also tend to have a good staff retention rate which is not only good for the client but also good for the consumer with staff having a good knowledge of the products they are promoting. Therefore I would say growth in the industry is a good thing but only when the job is carried out professionally.
The other side of telemarketing
September 3, 2009
Research on the internet shows there are any number of pages dedicated to telling you how to deal with telemarketers, tips for getting rid of telemarketers and anything else that people can gripe on about with regards to telemarketers and the world of telemarketing.
Spare a thought for the telemarketer. We don’t get up in the morning with the sole intent of being a pain in the backside to everyone we speak to. More often than not we are providing a service or product that actually benefits people and in some cases save them money. We have to deal with people being rude for the sake of it, we have to deal with the secretary making corporate decisions on behalf of CEO’s of multinational company’s “He wouldn’t be interested” etc.
Remember, the person answering the phone only has to deal with the one call the telemarketer has to deal with hundreds – everyday!