5 Top Tips to Telemarketing Success
August 13, 2009
1.Know your audience. You need to have some degree of knowledge of the companies you are calling. Look on the internet find companies in the same type of business. You do not need to know it chapter and verse but a basic knowledge of what they do make you sound more professional.
2.State the benefits. When speaking to decision makers state the benefits of the product or service you are offering. You need to grab their attention. What is it you are offering that makes you a cut above the rest? Remember once you have their interest the close is easy!
3.Silence is golden. Always give the person on the other end of the phone time to digest what you have just said. There is no point in sounding like a runaway train it frustrates the listener.
4.Don’t ask closed questions. This is crucial when booking appointments don’t ask “Are you free next Friday?” this gives a definite day and can simply be answered. “Yes” or “No”. Instead ask “What day will you be available next week?” You can apply this kind of questioning to anything. Remember the 5 W’s. What, why, when, will and would. Apply these to the questions you are asking.
5.Use Good Data. Finally the data you use makes the campaign successful. Always try to use good quality, cleaned and up to date data.
Telemarketing Company Bought by Blueview
June 27, 2009
In the UK telemarketing sector, marketing agency Blueview has bought telemarketing company Logicall Results based in Reading, Berkshire,who specialise in technology sector lead generation.
Logicall Results, which started life in 2002, specialise in conducting telephone surveys, telemarketing, data management and event management. They now employ in excess of 180 full time staff in the UK and Australia.
Blueview is a full service marketing agency founded by entrepreneur Graham Ede just over 3 months ago. The company has also recently purchased digital agency Glass, based in London who specialise in web design, search and online marketing.
Should Charities Have Special Treatment by the TPS?
June 22, 2009
With more and more UK households registered with the Telephone Prefence Service (TPS) I noticed in the news that Hugh McCaw of Relationship Marketing claiming that there was a “miscarriage of justice” for charities in the 1990s when the TPS was first conceived.
He is basically saying that the government should rethink its stance not to give charities a different status in the TPS system because the initial decision that fundraising calls should be treated the same as commercial telemarketing calls, and not allowed to households registered with the TPS,(unlike market research calls which are permitted) has meant that there are less and less prospective charity donators able to be contacted by telemarketing campaigns.