Rude Telemarketers – Bad for business
October 15, 2009
We have all had calls either at home or at work from telemarketing agencies. I came across an article the other day that started with something like this. “I encountered one of the most rude high pressure salesmen in my life yesterday. I felt like a loan shark had a hold of me and I hadn’t even borrowed a penny”
Telemarketing can be a hard job at times. The industry does not need badly trained people giving telemarketing a bad name to all of us.
Why e-mail anywhere else?
October 1, 2009
Upon handling in excess of a million quotations per month, GoCompare.com have implemented a new e-mail management system to provide a higher quality customer service.
The new system uses powerful natural language semantic search technology, which analyses the text of inbound e-mail enquiries and provides customer service agents with the best answer from a vast knowledgebase of responses to previous customer questions.
The new system also provides and audit trail of all customers queries giving agents a bigger picture of how to handle questions and problems that arise and enables them to deal with customers in a fast and efficient manner, making GoCompare’s customer service the one to beat in the comparison battle.
Successful Telemarketing Agencies – Beat the recession
September 10, 2009
We have all heard the saying “Only the best survive” and in these times of recession it rings true more than ever. Any company you look at these days has a need to promote themselves and they will see this as 1 of their priorities when budgeting. Most companies would rather lose people if need be rather than taking a cut from their marketing budget. It’s a simple equation:
Marketing = More people know about your company = More work = More profit = More Jobs.
That said people are now looking for better returns on their investments and want more bang for their buck.
We as telemarketing agencies have to give even more value for money services, whilst not letting this affect the quality of services we provide. Word of mouth goes a long way in this industry so we need to remember that the services we provide as professionals can reflect on the telemarketing industry as a whole. The moral of the story is to provide a good level of service and to keep our standards high. That way we all have a chance of being successful and beating the recession!
Team building trips – Are they good for your company?
September 9, 2009
Picture the scene you have just arrived at the location for your company’s team building trip. By a unanimous decision everyone decided that this year it would be paint-balling. Now all you have to do is split into 2 teams choose the leaders and spend all day shooting each other. Now this is all good fun but how much benefit do you get from this for your company. Arguments for say it gets staff to gel together more as a team by working together. This involves making decisions together and problem solving together and that can only be a good thing. Arguments against say it encourages one up-manship and non productive competition. I would go with the former rather than the latter as anything that brings the team together has got to be good for business!
What makes a good Telemarketing Agency?
August 21, 2009
Picking the right agency for your telemarketing campaign is a crucial part of the selling process. You need to look carefully at potential telemarketing agencies and ask yourself a few questions. First do they provide you with a framework on which they will run your campaign?
Things to look for here are:
- Samples of previous projects showing dials made per telemarketing day.
- Is the telemarketer training bespoke to a particular campaign? This one is crucial as you need to know that the telemarketers they provide are fully conversant with your products and services.
- Will they provide a team specializing in your industry?
- How do they report on outbound call results and do they provide feedback at regular intervals?
- Does the agency specialize in B2B telemarketing or B2C (Some companies do both)?
- Can you speak to the telemarketers on you campaign direct? Some companies will operate an open door policy where you will be able to communicate directly with the agents on you campaign.
- Is the campaign for lead generation or appointment setting? Campaigns are usually a mixture of both. What you need to look at here is some idea of the results you will expect to get on your campaign. An example of this would be decision maker hits out of outbound calls made.
These are just some of the pointers to look for when considering the best telemarketing agency for your campaign.