Telemarketing tips -Talking to the decision maker
November 20, 2009
When taking to a decision maker you have to realize that you only have 30 seconds (If that) to make an impression. You should first impress on them that the product or service you are offering is something of value or something that will benefit them greatly. If they already have the same service or product show the benefits of yours versus what they are using.
Make sure you have sound background knowledge and use terminology that makes you sound knowledgeable. The point of this is that if you yourself believe in what you are promoting it comes through in the conversation.
The last point to remember is that you are not trying to get something for nothing. Convince the decision maker of this and you are home dry.
Smile while you dial!
November 19, 2009
Dialing and smiling is a common term for the practice of cold calling. It generally has a bad rep especially if you are just sitting down for dinner after a hard day at work.
Now we may not think so but our emotions do come through when we are having telephone conversations. The person on the other end can generally get an idea if you are fed up or distracted in anyway. Smiling whilst you dial not only instills trust with the person you are talking to it also brightens up the conversation.
So the next time you reach for the phone remember smile before you dial – it works!
Are your leads escaping faster than Steve McQueen in the Great Escape?
November 10, 2009
Almost all telemarketing agencies these days work off some form of database or spreadsheet when conducting campaigns. So the scenario is you have for example 1000 accounts containing contact details for your prospects. You would usually call these in some form of order. First of all you would probably call the ones that contain the most information about your prospects and so on. You would then set a time and date for your “hot leads”
The problem then for telemarketers is getting sidetracked and mismanagement of these leads. Data should always be time-scaled in order of priority with the most likely prospects first and then filter down to the less attractive ones. The quick sell is not always the best as some of these can just as easy turn into dead ends. Some of the best leads are ones you have cultivated you could find yourself talking to the prospect 2 or 3 times before closing the deal.
Keep you eyes on the ball and don’t try juggling to many at once, this way you won’t let your leads slip through you fingers.
Telemarketing is good for business!
October 26, 2009
Everyone you speak to will have a different view of telemarketing and telemarkets. To some people it may be a nuisance but to others it could have benefited their lives in more ways than one. What we have to remember is telemarketers are offering a service or product. Overall what they are offering could be of use to you and in some circumstances save you money and time. Remember they are doing the job for a reason and are not calling just to wind you up personally.
Telemarketing is a serious job that can be very good for company’s running campaigns in this way.
Should smaller firms use telemarketing?
October 14, 2009
There is a debate whether smaller firms can benefit from telemarketing campaigns. The small to medium size enterprise can easily spend too much time doing the ‘job’ whilst not paying enough attention to the marketing of the business. This is all right when you have steady contracts but in business you always have to look at the big picture. This is where telemarketing campaigns come in. These campaigns can be a very economical way of ‘getting your company noticed’ and you have full control of the amount you spend as most good telemarketing agencies tell you up front exactly how much the cost will be.