Colin Shaw’s golden rules for customer loyalty!

September 30, 2009

The best way for survival during a recession is to galvanise your established customer base and create a strong loyalty to keep them onboard.
Colin Shaw, the Customer Service author has stated while other companies flounder with their haphazard customer service skills, it is now time for you to improve on yours!
“Do you want loyal customers?” he asked the conference. “Loyalty is an emotional attachment. In business today we fail to see that. To build that attachment you have to do things.” These things included:-
• What is the experience you are trying to deliver?
• What are the emotions you are trying to evoke in your customers?
• What do customers really want?
• What provides the most value?
“If you think like that then you can generate loyalty and you can build great customer experiences the next time recession comes.”
It seems that a great customer service is the difference between a mediocre company and a successful company.

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