What makes a good Telemarketing Agency?

August 21, 2009

Picking the right agency for your telemarketing campaign is a crucial part of the selling process. You need to look carefully at potential telemarketing agencies and ask yourself a few questions. First do they provide you with a framework on which they will run your campaign?

Things to look for here are:

• Samples of previous projects showing dials made per telemarketing day.
• Is the telemarketer training bespoke to a particular campaign? This one is crucial as you need to know that the telemarketers they provide are fully conversant with your products and services.
• Will they provide a team specializing in your industry?
• How do they report on outbound call results and do they provide feedback at regular intervals?
• Does the agency specialize in B2B telemarketing or B2C (Some companies do both)?
• Can you speak to the telemarketers on you campaign direct? Some companies will operate an open door policy where you will be able to communicate directly with the agents on you campaign.
• Is the campaign for lead generation or appointment setting? Campaigns are usually a mixture of both. What you need to look at here is some idea of the results you will expect to get on your campaign. An example of this would be decision maker hits out of outbound calls made.

These are just some of the pointers to look for when considering the best telemarketing agency for your campaign.

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