5 Top Telemarketer Mistakes.
August 18, 2009
1.Not getting to the point. Telemarketers who call and waffle on the introduction. You have about 20 seconds to get the prospect engaged after this time there is a good chance you have already lost them. Clear introductions are the key; get across where you are calling from and the reason for the call.
2.Being a robot. Nobody likes listening to a scripted conversation. This is not saying you can’t have a framework for outbound calling, but you do need to be able to improvise and mould your call around the conversation.
3.Not acknowledging what people say. This can be quite frustrating for the person on the other end of the phone. You need to let them know you have been listening. Acknowledge you have heard what they have said. Then take control of the conversation by using a bridging sentence such as “I hear you are happy with your supplier however……..”
4. Eating or drinking whilst on the phone. This is a big sin as the microphone will pick up every noise you are making. Nobody likes listening to someone eating crisps while in the middle of a conversation. Try ringing a friend and eating crisps or drinking while you are talking and hear what they say!
5.Pretending to be an expert on something you know very little about when appointment setting. You may be calling on behalf of a company that you have not dealt with before and therefore are not an expert on what they do. You can possibly impress the receptionist but come unstuck on the prospect. If you are not sure about some aspect of the company don’t try to bluster your way through just say it’s “not my field” or “I’m not the expert”. You can then use this to you advantage and book an appointment with someone from the company who is.
Comments
Got something to say?