Refresher Training for Telemarketers

August 28, 2010

Regular refresher training for telemarketing workers is a good idea, and summertime may be the ideal time for it, due to the high number of people away on holiday and therefore unavailable. Sometimes, in the thick of day-to-day calling, it is easy to forget some of the underlying fundamentals of telemarketing training.

For instance, it is important for telemarketing professionals to remember to come across as someone the prospect wants to call back. Voicemail is not necessarily a dead end. Telemarketers miss out on opportunities by not leaving voicemail messages. Leave your name and number, the important reason you are calling, and a more important reason they should call you back. You should repeat your name and number before ringing off.

Another fundamental is being both interested and interesting when making cold calls. By encouraging prospects to talk about themselves, taking notes, and then using their words in your sales pitch, you will establish a degree of intimacy that makes it easier to make a sale.

Business may have slowed during the summer, but refresher training doesn’t have to take a holiday.