There are a plethora of ways to make telemarketing work for your business no matter what your products and services are. The idea that telemarketing and cold calling is a dead industry has been thrown about, but in actual fact, around 33% of all sales made are still made through telemarketing campaigns.
So what ways can you use telemarketing to benefit your business?
One of the most highly used telemarketing methods is lead generation and is most commonly used by businesses wanting to grow their business. It usually initiates with the desire to sell with a target market in mind and the more defined the target market usually consequences in a higher likeliness of a successful campaign. Typically lead generation involves everything other than securing the sale, you may want to appointment set or pass on leads to a sales team. Whatever you choose needs to be extremely defined and organised to ensure that you make the most of your campaign.
Reconnecting with past customers through a telemarketing campaign is a great way to generate sales and business growth. Telemarketing can be used very effectively to not only generate sales opportunities and build the sales pipeline but also to unearth valuable market research information as to the status of those lapsed customers and reasons for inactivity.
RESEARCH & SURVEYS
It’s amazing the opportunities that these kinds of calls can elicit if managed right. A well-placed service or customer satisfaction research call can stimulate needs that a customer may not know they had. Calls such as these promote a great image of your company and brand and it is well documented that going the extra mile for your customers could stop them being swayed by competitor offers. You can also use these type of campaigns to really find out more about your target market and get more of an idea of their needs and wants.
Whatever route you decide to go down with your telemarketing campaign, here at Team Telemarketing we can help you develop, and personalise your campaign to your needs and goals. We have a wide range of services to help your business grow and provide longevity in your successes.
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