Social Media Marketing Is Important
Social media marketing is important because its the new way of doing business – It is the new golf course, the new lunch meeting.
If your brand doesn’t have any social channels, you almost don’t exist in today’s modern society and for the younger demographic of consumers. When businesses don’t adapt to changing circumstances the consequences can be severe.
If social media marketing for your business is a bit of a mystery to you, let’s remedy that situation. Below are some reasons why social media marketing is important for 2017 and why you must take it seriously.
Social Media Marketing is about being social while doing business.
Social means fun, social means relaxed. So how can social media be part of doing business? It’s about being seen at the party and making new friends.
When your company is on social media, you can show a more personal side of your business and people connect with that. Gone are the days of ‘cold’ marketing, people want to know you and your business – They want to know who you are and what your company stands for.
Social media is a chance to express the ‘warm and fuzzy’ parts of your business that people can relate to. You can engage people by asking them questions and invite them to share their stories about how your product or service is a part of their lives.
Social media marketing is about building an ongoing relationship with prospects and customers which builds brand loyalty.
People are more receptive to messages they see on social media. They don’t see it as a purely advertising platform. You can be in front of your prospects all the time and when they are ready to buy, you are top of mind.
Social Media Marketing – What’s In It For You
Before you think its all about having fun, social media marketing is serious. There are so many opportunities with social media.
However a word of warning – If you don’t know what you are doing, you can cause more damage than good. One tweet can easily give the wrong impression and once it’s gone viral there is nothing you can do – It’s out there… We’ve all seen it happen to celebrities. However it doesn’t need to happen to you!
The best advice is to get some advice from a media agency or a social media specialist before jumping into the deep end of the pool. The companies who do social media well have a strategy. Every business should have one.
Social media can help you find new customers and new customers can find you.
Twitter has become an excellent platform for finding people who are looking for what you have to offer. By searching on keywords (through a brilliant tool called Hootsuite) you can see people who are looking for you and direct them to your site.
Customer service departments have even taken to Twitter as a new way to respond to customer problems. Industries such as retail, airlines, and media providers are winning fans by doing this.
Using social media in this way can also give you a leg up on your competition.
Facebook has done a brilliant thing with social media marketing. It allows for targeting and retargeting of ads to your audience. Have someone show you what Facebook advertising can do for your business. The targeting options they have allow you to target only specific people in your target market, down to what activities they like doing and books they read!
Social media marketing can especially have an impact at live events. If your company sponsors an event or donates a product or service, people can tweet about it or tag you in a Facebook or Instagram post which is then seen by all of their followers. There are some amazing stories about what this type of social media marketing has done for certain companies.
This is just the tip of the iceberg about why social media marketing is important.
We would be happy to teach you more, show you how social media can help increase your bottom line and create a strategy with you or even handle your social media marketing entirely for you.
Contact us at 08455 700 100.
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