When it comes to lead generation it is not a case of one size fits all, rather that you must pick and choose that strategies that work best for your unique business.
Some companies find massive success in generating new leads using social media. Others hit the streets or do cold calling. Others still might use content marketing or traditional advertising.
Some great methods for generating new leads are highly under utilised, like executive events, webinars and telemarketing.
Here are some of the top ways to generate new leads for your business
- Customer Referrals are any company’s bread and butter. A happy customer can express their satisfaction and joy in your service or product to their network better than any ad or campaign you could design. There is no substitute for word of mouth and people trust their friends to give them the best advice. Also your ad can not be everywhere. Customer referrals can take place anywhere at any time so make sure you are providing a referral worthy service.
- Co-Marketing and Cross-Promotions. It’s like the Avengers or Justice League, you team up together with complimentary vendors to spread your influence wider. Alliances with such organisations can benefit you in exchanging leads and is mutually benefitting. The online version of this is called affiliate marketing.
- Inbound Marketing. Adapting your sales process to the digital age and moving away from traditional marketing is vital for forward growth. More consumers’ decisions are impacted by blogs and emails these days than by direct mail, which often goes straight in the bin! Due to online television and streaming services, most TV and video ads are skipped over by people – Times are changing and consumers no longer always accept advertising as the truth. Consumers usually do internet research, looking into articles and reading reviews for potential purchases. So be sure to create an online lead generation system that works.
- Speaking at Industry events like trade show and conferences. Participation in a industry event can help promote and separate you from hundreds of vendors and service providers trying to get noticed. Following up with personalised emails or phone calls to the individuals you met at the event can help solidify and generate new leads.
There are many more ways to generate new leads for your business. Having a solid strategy is key.
If you need some help devising your lead generation strategy contact us for some advice.