Using social media to increase your sales and growth doesn’t have to be difficult, and the results are unlimited to what you can achieve if you get your social media marketing right. Not only does social media give you a platform to connect with your current customers, but also allows you to target new ones too. Today we are sharing our expert tips on the most effective ways to engage customers on social media.
Probably the most important thing to do to stay on top of your social media marketing is maintaining a good level of consistency. You can do this in many ways, including scheduling content for the week or month ahead. Gage an idea of when and how often your target market is going to be active on social media, and monitor times of days where you see spikes of engagement.
CREATE A SOCIAL MEDIA BASED OFFER
Something that really works to engage new and potential customers is giving them an incentive to try or use your products and services through social media. You could do a giveaway or come up with a special offer that only applies to those who follow you on social media, get creative with ways that you can attract people to your platforms and you will reap a good return in interest.
POST HIGH QUALITY CONTENT
Surely this goes without saying, right?! You may think that you are posting high quality content but getting your content right can be more difficult than you think and will take a lot of monitoring and trialling to perfect it. Monitor which particular post shares or link engagements are of high capacity and take it from there. The social media dream is to go viral and it happens many times a day, it only takes one carefully crafted post to go viral for you to see high engagement, growth and sales.
Making sure that you are quick to respond to customer queries or potential leads made through social media is imperative to the success of your social media presence and it’s ability to create more leads for your business. It will also create a positive reputation for your business and generate a higher likeliness that your customers would recommend you to friends and family.
BE RELATABLE TO YOUR TARGET MARKET
A great way to attract people of your target market is to create relatable content for them. Whether that means you use a more informal manner for example or you can be more relatable by sharing and creating content of high interest to them.
Social media marketing and having a presence on social media doesn’t have to be difficult, it’s as easy as recognising what your customers want, need and respond to by putting yourself in their shoes. What would you want to see as a customer? How would you expect to be treated? And what would attract you to a business or brand? Once you have cracked this, you have cracked the ability to create an interesting social media presence for new and existing customers.